Israel, the US and Propaganda’s Power

Consortiumnews.org, April 14, 2010

By Robert Parry

Sometimes, it seems like there are only two groups on earth that don’t grasp the importance of media – the American Left and some tribe in Borneo, though the word is that the tribe may have just bought a radio transmitter, leaving only one group that doesn’t get it.

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Indeed, part of the reason for the dangerous media imbalance in the United States – tilted heavily to the Right, especially in cable TV and talk radio – is that the American Left has made media a very low priority, underfunding or closing down its own outlets even as the Right poured billions and billions of dollars into a vast media infrastructure.

Yet, even as the Left has undervalued media, two other groups may be overestimating its power to control public perceptions and thus may be failing to adjust to new realities. Those two groups are the U.S. Republican Party and Israel’s Likud government.

Both appear to be holding onto past recipes for success, relying on the ability of friendly media to manipulate public opinion even as the ground shifts under them. But perhaps no one should blame them, since it makes sense to keep doing what works at least until it doesn’t work anymore.

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